what do you know about google analytics? What Is Google Analytics?

What Is Google Analytics?

Google Analytics is a hugely popular, free analytics program that can easily be added to your site and that can provide you with valuable information about who visits your site, why they come, and what they do when they’re there.

What You Can Learn From Analytics

While you can learn all kinds of basic things about your website like how many visitors you get, there are more insightful things you can learn as well.

Browsers and Operating Systems

Google Analytics will tell you if your visitors come from Chrome, Internet Explorer or Firefox. Why should you care? What browser someone uses is important information about the type of person they are. Internet Explorer has been the default browser for many poeple for a long time. It has an established reputation and is most often used by less tech savvy folks. Safari is the same. However, tech savvy people who like more control over their browsing experience are more prone to use browsers like Firefox or Chrome.

How They Get There

You can get keyword reports from Google Analytics that show the terms that people use to get to your site from search engines. These terms may not be the ones you think are what people use to find your business. So, you can find out why people find you, and give them more of what they want on your site.

How Long They Stay

The bounce rate, the rate at which people come to your site and leave right away, can tell you some valuable information about whether you’re giving people what they want. If your bounce rate is high, you’re probably getting people to your site for the wrong reasons and then not keeping them entertained when they get there.

What They Do Once They’re There

One other great insight you can get from analytics is how many pages people visit before they leave your site. The depth-of-visit information shows how many people just go to a single page (not what you want) and how many got to more than that. If people aren’t looking at more than one page per visit, then you don’t have very successful content.

When They Leave

The final bit of information that you can collect on visitors is what page they exit from. If you have a page that is the consistent exit page, you may need to reconsider revamping those pages with appropriate calls to action, for example, or getting rid of them altogether.
There is so much good information you can get from your Google Analytics. Make sure you are paying attention.